Latest in Entertainment

Image credit: Emma McIntyre via Getty Images

Netflix gave Gwyneth Paltrow money to make a 'Goop' series

You could say Netflix is throwing goop at the wall to see what sticks.
8608 Shares
Share
Tweet
Share
Save
Emma McIntyre via Getty Images

Whatever you think about the authenticity of Goop's health offerings, you're about to see a lot more of them online. Gwyneth Paltrow's outfit is launching a documentary series on Netflix that will examine "physical and spiritual wellness" issues. Goop wants to tell "bigger stories" that need a TV budget, content chief Elise Loehnen told Variety. Paltrow, Loehnen and Goop editors will host the string of 30-minute episodes when they premiere in the fall.

The Netflix series comes as part of a broader digital expansion that includes beauty, food and literature podcasts as well as a deal to carry eight podcast episodes on 600 Delta aircraft starting this month.

It's not surprising that Netflix would carry Goop's series. Paltrow is a recognizable face who's bound to attract viewers, and she's had success with her brand's self-titled podcast. It's not clear that many other companies could pull off this feat. However, it is a testament to Netflix's draw as a platform that a lifestyle brand would rather debut a series there than make it more widely available on YouTube.

From around the web

ear iconeye icontext filevr