The world-record Instagram egg, now with 10 million followers and liked over 52 million times, has used its fame for good. After teaming with Hulu, it appeared in a Super Bowl ad promoting mental health awareness, particularly when it comes to (yep) social media. "Recently I've started to crack... the pressure of social media is getting to me," the caption reads as the egg breaks apart. "If you're struggling, talk to someone." The egg is then made whole again, with a link to Mental Health America's website.